Recently rumored Apple (Apple) intends to release mobile phone chip orders, the market is expected to form Intel (Intel), Broadcom (Broadcom) grab a single situation. Chip industry, said, For Intel, misjudged the situation and the development of mobile phones and Apple's first generation iPhone orders passing, the last10 years and has the largest irreparable wounds, how to recover re-ride the battlefield, whether in one fell swoop grabbed Apple's latest mobile phone chip battle will be crucial battle.
Apple is facing a new generation of mobile devices, Google are leading the advent of Intel's too late to turn around to fight back, the two main utilities into an unprecedented difficulties; bear the brunt of the rise of tablet PCs, notebooks full suppress power (NB) growth momentum, even make it a recession trend, and this is like fire boat comic effect, also contributed to the cause into their own wafer manufacturing overcapacity embarrassment.
Mobile devices influence the microscopic battlefield, PC platform facing the decline of the storm, and even about to enter the 14-nanometer generation remain leader, but overcapacity problem but make Intel's dilemma. How to undo the chain of internal and external crises, for Intel, Apple may release the latest mobile phone chip orders, perhaps the key is the key to solve the crisis.
In fact, Intel since Apple iPhone, iPad appeared on the battlefield global mobile device has never been able to play, the reason for failure is a complex multi considered outsiders as executive Paul Otellini two important decisions long tenure is the key : One is to $ 600 million in 2006 only XScale mobile phone chip business will be sold to Marvell (Marvell), after the launch of Apple's hit shutout x86 platform MID fate.
The second is also a very important turning point, that Apple intends to previous Intel chips to launch mobile phone coverage, but in the end nothing was obtained confirm this rumor is also retiring after many years of retirement Otellini officially recognized; then did not receive the Apple iPhone chip orders , making Intel's biggest ever missed opportunities, Otellini refused to take over the iPhone chip large single reason is that Apple's asking price is below the cost of Intel's bottom line, while iPhone sales prospects for Otellini was not confident.
Completely misjudged a wave of mobile devices, Apple underestimated the strength and immerse yourself in the glory of their x86 PC, Intel in recent years become the most serious misstep.
Seven years later, the market once again came Apple intends to release a new single-chip phone, grab a single competition with Intel and Broadcom formed showdown situation, for Intel, Apple grabbed the phone if the order is not only no longer so hard to please a small white card factory PC industry with the brand, but could be pushed up Apple orders blessing in the mobile device battlefield is always sluggish momentum, but will also further address the overcapacity and ease their own foundry open dilemma.
Apple is also quite clear that Intel, Broadcom grab a single determination is bound to depress prices pulled bargaining strength, Intel on how to win over Apple, and while maintaining profitability, will be one of the biggest challenges since taking office executive officer Brian Krzanich.
Chip industry that Apple phone chip largest single stake can reverse wins key, Intel aspirations, and therefore if one fails to grab once identified, Intel ample cash on hand, which may take stake or acquisition of rival Broadcom way reach and enhance the mobile phone chip market share to fill idle capacity targets.
But the premise is that previously did not have a Broadcom chip in the phone's excellent performance, the past six months began to emerge, are you willing to give up sprint determination to marry Intel is still unknown, if willing, there will be pulled marriage costs, Intel underscores concern.
Phone chip battlefield repeatedly swallow defeat, the parties do see his face, Intel could Sudden Impact, plans to start reversing victory, not only to support the mainland market will be one of the most crucial to see whether Apple won a new single.
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